The client, Shirin Nassiri, is a passionate group travel leader and founder of Green Travels, a business that curates unique and eco-conscious travel experiences. Shirin wanted a website that could showcase her travel offerings to a wider audience while also serving her existing network. Her vision was to have an easy-to-navigate platform where people could learn about her trips, view travel highlights, and effortlessly book their spot.

Before having a dedicated website, Shirin faced a major challenge in finding new potential clients and effectively presenting her business. Information about her trips was scattered across different platforms, making it difficult and confusing for people to learn about upcoming tours or secure a reservation. This lack of a centralized, organized hub also made it harder to build trust with new prospects.

Shirin’s goal was to have a centralized, professional, and user-friendly website that could:

• Present all her travel information in one place

• Highlight past group travels with stories and photos

• Showcase upcoming trips with details and itineraries

• Make the booking process simple and intuitive for both new and returning clients

• Reflect the eco-friendly and community-focused values of her brand

The final website now acts as a beautiful digital home for Green Travels — allowing Shirin to share her adventures, attract new travelers, and streamline the booking experience for her group trips.